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TRANSLATE THIS PAGE

Viewers watching online videos on top of other TV progams

NEW YORK -- An estimated 81 million people watch broadband video, but this has not adversely affected TV ratings, according to a study released Tuesday by the Nielsen Co. and the Cable & Telecommunications Association for Marketing.

The study said about 63% of the 129 million broadband users in the U.S. watched online video as of March, up 16% from 70 million in September. . . .

The report also found that 33% of those surveyed said watching broadband video actually increased their television viewing time compared with 13% who said it decreased TV consumption.

Study: Web video watchers still watch TV By Alex Woodson

Comments: Where is this time coming from? If people are not substituting their TV time with computer time and instead adding the time on top of their regular viewing, where are they getting this time? Are they spending even less time with their families, friends, and communities? Are they exercising less? Are they working less (which I doubt)? Are they sleeping less?

Remember, the average person in the United States watches 4 hours and 35 minutes of television every day. Now they are adding online videos on top of that monstrous amount of time? Maybe I should call up the good folks at Whitedot and tell them they need to update their book Get a Life!


Submitted by admin on July 19, 2007 - 11:41am.